If you already have an established eCommerce website or planning to have one, the online competitive market is something we all are aware of. The thumb rule to win over leads and get visitors is through higher SEO rankings which can be done through e-commerce SEO and SEO marketing. What is SEO marketing? What is e-commerce SEO? The answer is, optimizing your eCommerce website and its product pages, thereafter marketing it to relevant search engines is the gist of both the terms. The question is how to do SEO for the eCommerce website? You can find the answer to this question through following e-commerce SEO tips that are followed by every reliable and successful e-commerce SEO
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1. Elaborated keyword research
Best SEO strategy for ecommerce website is to conduct extensive keyword research. If you miss on proper keyword research, then you are sure to have serious issues regarding the selling your products online. Key for a fruitful seo for e-commerce product pages the keywords’ selection should be in accordance with your brand or products with have high search volume.
SEO experts from most of the ecommerce seo agency recommend choosing long-tail keywords which high exact match search volume but less difficulty score. Once that list is used to the end, you can shift your preference to lower volume keywords that still have high relevancy.
2. Make your eCommerce website mobile friendly
The most valuable tip based on Magento ecommerce seo is to ‘optimize your ecommerce website for mobiles’. This is one of the most important things to do if you want to boost your sales. There are many ecommerce companies who have not updated their sites. According to a recent statistics, increased number of people does online shopping from their mobiles than their computers. More than 50 per cent of visitors’ traffic comes from mobile devices.
Ecommerce seo guide states that by resorting to responsive website design you can code your ecommerce website for any device. If you do not have an in-house team of web developer and designer, you can hire ecommerce seo services from a reliable ecommerce seo agency and purchase a responsive design template or get it designed from them. Responsive websites provide best ecommerce platform for seo.
3. Customer reviews
Customer reviews hold paramount importance when it is about affecting the conversion rates. Around 79 percent of prospective customers refers to previous customers’ reviews before making a purchase. As a part of seo strategies for ecommerce sites, ecommerce companies should motivate their customers to leave product feedbacks and reviews which would eventually help in building the trust of the future buyers. Reviews keep your site content fresh and lively, hence helps your site get noticed in Google’s search results.
To encourage customers to provide a review you can send an email after few days of their purchase asking them if they require any assistance or not. Such simple seo tips for ecommerce website would really help in improving SEO ranking.
4. On-page optimization
Through on-page optimization, you make it easy for search engine crawlers to read your site’s content. The prime focus here is on Information architecture that includes content indentation, URLs, headings, tags, product page optimization, sitemaps, etc.
Search engine spiders crawl through the main body of the body, hence include keywords in the content using the natural language and do not stuff the keywords just for the sake of it.
5. Inter-link your online store with social media
This being one of the top Magento seo tips, give equal importance to social media as your ecommerce site. Social media is here to stay and it would help your customer to relate and communicate with your brand. Platform of social media is great Magento seo extension that makes online selling much easier and faster. Through hashtags, customers find it convenient to find your products and purchase them.
6. Link building
Ecommerce seo services always advices to concentrate on earning good quality of inbound links. Google penalizes websites that have the low quality of sites linking back to you, above all the referral traffic would be also near to useless. Low authority website leads to low quality inbound link. A low quality site can be easily identified. They are full of poorly written content, keyword stuffing and loads of ads.
7. Addition of blog content
Best way to rank keywords is through blogs. In a blog post, you can include keywords which are not part of your website’s main pages but have relevancy in attracting target customers to your website. As a seo tips for ecommerce website, the blog content should be seo friendly and of high quality.
When seo for product pages and ecommerce website is done right, it would lead to high sales, repeated visitors and more conversions.
