IT IS HOLIDAY SEASON! The most exciting time of the year has come. It is observed that during the holiday season, the stores earn equal to the half earnings of the year. Too much traffic will spike up on your site, customers visit will increase as well as purchases will also.
Your brick-and-mortar store can be managed at the same time when the customer is in, but this is not the same with the Magento store, you will have to do planning prior to the holiday season to make sure that your Magneto commerce 2 store functions properly. Study all the Magento commerce cloud features.
Magento web development is not an easy task. There are lots of things to optimize before this festival season. Hire Magento Certified Developers to make sure that you deter all the hacking as well as wrong practices inside your store and increase more traffic and convert more customers:
- Safety first
A consumer data breach has become more and more common issue nowadays. During the high sales, hackers are also more alert to do wrong practices and make more money. They keep an eye to get the chance and a small neglection by your side can result in great losses of your customers. You should make sure that you have updated the store with the latest Magento security updates. Use the best Magento 2 security extensions for your store.
- Optimize Load Time
Visitors are very fast in decision making and in this fast-moving world, people don’t wait long for anything. If the site takes more time to load, they will just jump out from it. For reducing the load time, make sure that the unused extensions are removed, optimize the images as well as remove other unnecessary things.
Explore https://www.magentoguys.com/how-to-make-your-magento-ecommerce-store-faster/ to make your site fast.
- Keep a keen eye on the performance
Track the performance, keep a keen eye on your website’s performance. There are various tools available in the market to keep a keen eye on the performance. Use various types of market strategy and keep the performance of the site observed carefully.
- Use relevant keywords
Holiday shopping is different from normal shopping, all the patterns and search terms of the buyers are different. If you need your sale to reach a higher level, your store must be holiday-optimized for that. Keywords are different for holiday shopping, people search for best deals, deals, offer, discount, holiday offers, etc. you can optimize the site accordingly.
- Make sure that your store accepts all payment methods
People have different preferences as well as they prefer different types of methods to pay. Some like cash on delivery while others like to pay through their debit or credit cards. Some have the comfort to buy with the credit cards. If you accept all the methods of payments, you will be having more sales.
- Use blogs related to the holidays
Blogs are an inevitable part of your website. People view your blog and get to know an image of your site. They read everything, get to know about the new trends. Publish the trending blogs, for example, holidays are coming, so publish blogs that are helpful for holiday shopping. People will read and get to know some latest ideas.
- Check Your Device Compatibility
People like to adopt new technology always. Previously online shopping was done more through the laptops, but researches have shown now that more purchase of the product nowadays is done using the cell phone. People tend to buy using a mobile phone instead of computers. If your website is not responsive that means if it does not work well on all the devices, you will lose a large number of customers.
- Optimized Home Page
Whenever the customer will jump into your website, the first thing he or she will see is the home page, it’s like a first impression on the viewers. He will try to find the offers there only, so it is always advisable to keep the new offers highlighted on the home page as well as update the same with new arrivals, discounted products, and holiday products headline. To boost the sale, optimize your home page the best you can.
- Update on-hand stock
On-hand stock is the inventory you are having in your store. If the products on the top are not available with you, the customer will have a bad reflection of you. Make sure that the products you are listing are available in your stock. Update your inventory to deter the wrong impression.
- Retargeting
Customers get confused about the products and they continuously view one after other sites and their products, how to convert your site’s viewed product into buying? The products are placed on the other sites they view, the product will appear at the corner with some new offer or discount, it will make customers the product reminded once again. This is the best strategy to make more sales.
- Do email marketing
Your loyal customers are going to shop from you. Email marketing informs your customers about the latest offers you are going to throw on this holiday. They will come to know from the email and more of them generally ends up buying. Plan your email marketing this holiday season!
Make sure you implement the above strategies and boost your sales this holiday season.
Happy Holidays!!
